2009 H1N1 FLU INFORMATION: NEW non-essential visitor policy information to help us protect our patients. Read »

Popular Kids dart. Drive smart. Campaign to Launch Statewide

08/07/2009

Signage, designed to engage community and raise awareness of child pedestrian injuries, will be distributed at more than 70 locations in 25 cities throughout Indiana

INDIANAPOLIS - On Monday, August 10, Riley Hospital for Children, Kohl's, AAA Hoosier Motor Club, the Indiana Transportation Museum and 16 hospitals will launch Kids dart. Drive smart. – the unique, popular grassroots campaign designed to remind adults to slow down, stay alert and remain focused while driving, now that children are heading back to school.

WHAT: 2009 Kids dart. Drive smart. Campaign Kick-off
WHEN: Monday, August 10
9am – 6pm
WHERE: Indiana State Fair, 1202 E. 38th St.
Clarian Healthy Lifestyles Pavilion

As part of the statewide launch, Riley Hospital and its partners are making Kids dart. Drive smart. yard signs available at no cost, while supplies last, for neighborhoods, schools, churches, businesses and homes in an effort to significantly reduce child pedestrian injuries by engaging the community and raising awareness.

During the campaign kick-off at the Indiana State Fair Clarian Healthy Lifestyles Pavilion, Riley Hospital will also be hosting auditions for the next Kids dart. Drive smart. video, as well as offering an interactive pedestrian safety course that will teach children and parents best practices in pedestrian safety.

This year's campaign also aims to educate the community about distracted driving, including talking and/or texting on a cell phone while driving. Handouts and bookmarks will be available discussing the dangers of distracted driving and will also supply parents with a list (and meaning) of the top 30 texting acronyms and codes to help parents understand what their children are saying.

In 2007, more than 42,000 children were injured as pedestrians in the United States. From 1999-2006, Clarian hospitals, including Riley Hospital for Children, treated 733 children ages 17 and younger for pedestrian injuries.

Throughout the duration of the Kids dart. Drive smart. campaign, yard signs will be available via hospital partners and AAA Hoosier Motor Club locations statewide:

State of Indiana

Avon

Bedford

Bloomington

Carmel

Cayuga City

Cicero

Clarksville

Clay City

Clinton

Elkhart

Evansville

Fishers

Fort Wayne

Goshen

Greenwood

Hartford City

Indianapolis

Kokomo

Knox

Lafayette

La Porte

Muncie

Noblesville

Richmond

Rochester

Rockville

South Bend

Terre Haute

Tipton

Westfield

State of Illinois

Marshall

For more information please visit www.KidsDart.org.

CONTACT:
Margie Smith-Simmons
317.985.8749
msmithsi@clarian.org

About Riley Hospital for Children As one of the nation's leading pediatric hospitals and Indiana's first and only comprehensive hospital dedicated exclusively to the care of children, Riley Hospital for Children, a part of Clarian Health, has provided compassionate care, support and comfort to children and their families for 85 years. Each year, Riley Hospital and Riley Hospital at Clarian North serve over 215,000 inpatients and outpatients from across Indiana, the nation and the world. Riley Hospital's partnership with Clarian Health, and its strong affiliation with the Indiana University School of Medicine, makes it the only comprehensive clinical resource for Indiana's children and the premiere source for health-related information for their parents. From simple care associated with the health and wellness of children and less complex specialty care to the most critically-ill and medically complex cases, Riley Hospital for Children is a national leader. Clarian Health operates the Methodist Hospital, Indiana University Hospital and Riley Hospital for Children campuses as a single hospital under Indiana law. Visit Riley Hospital for Children for more information.

US News - America's Best Children's Hospitals 2008 America's Top Doctors Parents Magazine: 25 Best Children's Hospitals

Copyright © 2000-2009
University Pediatric Associates, Inc.
Riley Hospital for Children
702 Barnhill Dr. Room 5900
Indianapolis, IN 46202

1-800-248-1199

Web Design: NetMediaOne